The Tutor Crowd
Online tuition company, The Tutor Crowd, wanted a conventional small space ad in The Times Education Supplement. What they got was a guerilla campaign that cut through the clutter of similar offerings, and exceeded all expectations. Awarded at Campaign Big, Eurobest, Caples and MAA to name but a few. Been disqualified at a few too due to its non-compliance with ASA rules. Got to break a few rules if you ask me.
