Lucozade - Do More
The most successful brand re-launch in GSK history – this campaign rewrote the rules on promo activation. Our advertising featured epic looking 96 and 48 sheets that positioned Lucozade as an enabler to Do More, rather than a recovery from hang over brand. As each poster went up, we gave consumers the chance to win the adventure in each ad. Then, we followed the winners in real time which provided content and helped extend the reach and appeal of the campaign. The work was supported by in-store activation and radio.
