Electoral Commission - Got5?
Such is our political climate, people no longer need reminding that their vote is important. Our insight was that the biggest barrier to voter registration was the perceived faff and time it takes to do so. Our idea, "Got 5?" dramatises the fact that registering to vote really is a quick and easy job that you could fit in around the hours we spend every day killing time. The campaign features TV, VOD, social films and out of home.
