The Co-Operative Bank - It's Good to Different
“It’s good to be different” marks the beginning
of a new era and a new identity for The Co-operative Bank. The films witness
the lives of real people (who are themselves a little bit different) making
small but meaningful differences to those in the communities in which they
live. The campaign includes a total overhaul of their brand identity including
in-branch and OOH comms.
