James Kirkham, Chief Business Officer.
Beri is a creative force of nature. His unswerving devotion to creative excellence is matched by unique passion, relentless driving force for the 'good' of a campaign and manages to marry all this with being a totally brilliant bloke to boot. A rare mix of qualities, Beri will never ever let something just be, but looks always to do what he thinks is ultimately right. Beyond the obvious abilities, he has a sharp digital activation brain too, meaning he is quickly and easily able to foresee future narratives of any work he is a part of or any campaign he might be dreaming up - a pleasure then for someone like me to be able to work with.
Michelle Whelan, CEO Geometry.
I was very fortunate to have three great years working with the energy, passion, drive and ambition that is Beri Cheetham. He has a fantastic attitude, will embrace any challenge and is a rare turnaround artist taking Arc's creative reputation and output to a new level in such a short timeframe. The ultimate recognition of this resulted in Arc being awarded MAA and IPM agency of the year, two years running.
Rob Scotland, Head Of Strategy, McCann London.
Imagine that no matter how good your idea was, you would leave a meeting with Beri and grudgingly admit, he had made it better.
Beri is an Executive Creative Director who is creative, and gives others direction - to make their work better. Challenging and pointed when necessary, his ability to push for more from colleagues and clients is what makes his leadership worth following. I simply loved working with him!
Ricky Richards, Product Designer.
Beri is, without a doubt, the best boss I've ever worked for. Unlike other leaders who have a tendency to suppress their subordinates, Beri champions them. He has a knack for getting the best out of people and clients by identifying their strengths and bringing those to light. The culture he creates is that of a family, where everyone feels comfortable and motivated. People work hard for Beri not out of fear, but because they're motivated by his charisma and desire to do the best work in any given situation.
Tim Alberts, Marketing Director.
I’ve had the pleasure of working with Beri for the last 2 years. He is a super smart, highly creative advertising leader who has excellent intuitive consumer insight and judgement. He possesses an amazing ability to translate his creative strategy and executions to clients in a passionate, and when required, explanatory and empathetic way, which galvanises their trust and confidence. His warm, approachable and collaborative style makes him a true agency partner that I’d turn to for advice and guidance on any brand challenge or opportunity.
Hugo Bone, Creative Director.
There are countless reasons why Beri is among the finest creative leaders I’ve worked with in my 20-year career. Here are just five of them:
1. Inspiration. Beri’s phenomenal passion and drive invariably inspire those around him to greater heights.
2. Creation. His sharpness of thought is breathtaking, enabling him not just to quickly generate ideas, but to quickly take those of others to their most exciting and effective place.
3. Organisation. Beri’s extraordinary ability to orchestrate his team and pull work together makes his involvement in any project invaluable and utterly reassuring.
4. Compassion. Beri is a fine human being and a great listener who puts the welfare of his team above all else and makes them want to give him nothing short of their best.
5. Cultivation. He understands perfectly what makes an agency tick, and never stops in his mission to create a culture that best serves employees and clients alike.
Richard Robinson, Influencer & Managing Director.
Beri Cheetham is one of the brightest and smartest Creatives you will ever work with. He leads from the front, inspires everything and everybody he touches, is relentless in his pursuit of Creative excellence and at the same time manages to be one of the most humble and modest people you could ever meet.