Dormeo USA
Dormeo CEO Scott Reid was in a bit of a pickle. His newly acquired Direct to Consumer brand had 10 years of losing money behind it after a weak launch in the US. The brand was invisible, but the product and customer service was first class. Dormeo needed two things: A creative agency, and a new CMO, but couldn't afford both. In my first role working within a company, I helped bridge the gap between strategic creative thinking and execution, overseeing all brand comms as well as positioning and segmenting the products. By the end of 2020 Dormeo had their first profitable year in a decade, and has experienced month on month growth in 2021.
