#TheCoopWay
The Co-op needed one communications idea that united all their business groups under their new lighthouse identity. They also thought they wanted a new creative agency, so as a consequence, Leo Burnett’s account was put up for pitch. Our win was a combination of sheer tenacity and above all, a simple idea that showcased all Co-op do – from making high quality food and treating suppliers fairly, to putting profits back into the community. #TheCoopWay is a living, responsive idea that galvanizes every media touchpoint. All communications are now bold and distinctive, with an iconic launch film shot by Shane Meadows.
