Grolsch - Stealable Glasses
The brief was twofold. One, dramatise Grolsch’s longstanding association with film, music and food. Two, reach an unengaged audience on next to no budget. The solution was as simple as it was bold – turn every brand touchpoint into a canvas and commission graphic artists to tell the Grolsch story. Thousands of glasses were produced featuring intricately crafted illustrations. And thousands of glasses were nicked and ended up on eBay for more than 30 times their manufacturing costs.
