Panasonic - Lumix
Game-changing integrated campaign for Panasonic Lumix that enabled them to climb to No1 in compact cameras. TV shoot doubled as a real-time content shoot that not only showcased beautiful photography, but inspired hobbiests to better understand how to take great shots. The multi channel approach included a world-first innovation using Aurasma, to breathe life into the stills photography and enrich the shopping experience .
